Social Media Marketing

Social Media Marketing


Social media marketing refers to extensive use of social networking sites like Facebook, Instagram and websites for promotion of different products and services. With the advent of social networking sites this became more popular. Most of the sites have built in data analytics tools which help them in tracking the reach and effectiveness of their advertisements. It provides an appropriate platform to target selective customers unlike the TV or newspaper ads where you don’t have any control on the audience you want to reach.

Platforms:


1. Social Networking Websites


Social networking websites provides a platform to connect different people from different parts of the world and make an online community. Information sharing has become so quick that good or bad news can spread throughout the world in a matter of seconds. This helps in gazing the effectiveness of an online marketing campaign quickly instead of waiting for days to get the final analysis.
Social networking sites like Facebook have already crossed 2 billion marks.  This opened a plethora of opportunity for the Digital marketers to exploit and make use of. With advancement of data analytics, marketers can get the real time information about the users and can direct the appropriate advertisements on their page. This increases the conversion rate and benefits both to the client and platform owners.

2. Mobile


Internet has reached to the half of the homes throughout the world mostly because of mobile phones. Smart phones have made it possible to access Internet from wherever you are and keep you connected. With this they can search and see any information on the go. Marketing can be done based on their location and the need they have to make them more effective.

Strategic Approach


There can be two types of approaches Passive and Active.

1. Passive approach


Blogs, community contents and different forums can be used for passive approach. They help in getting customer feedback and marketing through word of mouth. Different companies pay the bloggers to write their experience and spread the news. Feedback from real time users are the best way to attract the potential customers and convert them. Downside of this is that bad word of mouth can also affect the business of the concerned company as we have seen in the case of Dell. An unsatisfied customer wrote his blog about the poor service of the Dell customer care and ultimately made them pay for it.

2. Active Approach


Social media can be used for direct marketing to the specific audience by recognizing their specific need. Data analytics provide data about each user and their lifestyles. This insight is used by the advertisers to direct relative advertisements only. Companies are benefited by paying only for their target customers unlike TV and Newspaper Ads.

Social Media platforms like Facebook, Google plus, Whats-app, YouTube, Instagram, Yelp, Foursquare, LinkedIn are growing very fast and with them increasing the reach of Social Media Marketing with much more to come.

References:






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