Digital vs Traditional Marketing



Traditional Marketing is the conventional mode of marketing that has been in use since the beginning of marketing and advertisements. This includes:

  • Print Media (newspaper and magazines ads, newsletters, brochures and other printed material)
  • Broadcast Media (TV and radio ads)
  • Direct Mail (fliers, postcards, catalogs)
  • Telemarketing
Traditional Marketing boasts of proven techniques with high success rate, long standing initiatives that people are aware of and they have defined metrics to measure success.

Digital Marketing focuses on using internet to drive creation of demand and satisfying the demand in new and innovative ways. This includes marketing efforts aimed at devices such as:

  • Websites
  • Social Networking Sites
  • Content Marketing
  • Banner Ads
  • Google Ads
  • Video Marketing
Digital Marketing has led the way with cost-efficient methods of marketing, unprecedented audience reach and allowing direct response from the intended audience.

To better understand digital marketing vs traditional marketing, it helps to break them down and look at them based on particular factors.

  1. Cost - Internet has the potential to reach thousands with a single post. With online advertising the marketing cost is considerably reduced, which is attractive to young entrepreneurs as opposed to traditional methods where marketing costs are extremely high
  2. Communication - traditional marketing communication is often unidirectional. They are fewer in number, better planned and take longer time as methods such as letters, phone calls and emails are used.
    Digital Marketing relies strongly on the Internet for communication. Its interactions are public, multi directional where the company actively communicates with consumers.
  3. Metrics - traditional marketing where it’s harder to track who actually switched to another channel when your commercial came on, who took the time to read your ad in the newspaper or how many actually opened the direct mail you sent them vs. how many were left unopened after you had sent them
    Whereas taking your marketing effort online means measuring traffic to your site, level of engagement with audience in social networks and counting blog visitors.
    Digital Campaigns makes it easier to track and measure specific goals for the marketing efforts
  4. Accessibility - the arrival of smartphones has increased the accessibility for digital marketers. The audience already consumes media constantly with most people preferring shopping online on phones, checking social networking sites on phones rather than desktop etc.
  5. Scheduling - Traditional Marketing is always well-planned out, with the campaign covering a long length of time and following a specific schedule. While digital marketing does involve long-term planning of this sort, there is much more room for adjustment along the way.
  6. Scope of each strategy - Traditional marketing uses fewer resources, and because of this, the audience will be very specific and targeted. Although digital marketing does see some targeting of its audience, the content is largely available to the public as a whole, dramatically increasing its scope.

Comments

Post a Comment

Popular posts from this blog

A to Z of Keywords in SEO

Image
What exactly are the keywords?            Keywords are ideas and topics that define what your content is about. In terms of Search Engine Optimization (SEO), they're the words and phrases that searchers enter into search engines, also called " search queries ." If you boil everything on your page — all the images, video, copy, etc. — down to a simple words and phrases, those are your primary keywords. As a website owner and content creator, you want the keywords on your page to be relevant to what people are searching for so they have a better chance of finding your content among the results. Why are keywords important?                Keywords are important because they are the linchpin between what people are searching for and the content you are providing to fill that need. Your goal in ranking on search engines is to drive organic traffic to your site from the search engine result pages ( SERPs ),...
Read more

eMarketing - The Essential Guide to Marketing in a Digital World - 5th Ed.

Image
Weighing in at over an inch thick, this ‘beast’ is less of a book and more of a bible for the digital marketing world. Accordingly, this is not going to be your average book review because I didn’t read or evaluate it as I normally would, say, Seth Godin’s latest publication. In fact, I didn’t read it cover to cover. It’s not that type of book. eMarketing is a textbook, but not of the dusty, crusty variety (unlike most textbooks it’s well designed and easy on the eye). It is very up to date – this is the forth edition since 2008 – which is pretty admirable given digital marketing morphs and changes at a pretty rapid rate. eMarketing is comprehensive and a ‘must have’ for anyone wanting to gain a more thorough understand of digital marketing. It’s ‘required reading’ for people working in the digital space, and ‘recommended’ for those involved in advertising, PR, social media and other areas that are ‘touched’ by digital. Having this book on your desk as a reference t...
Read more