Digital Marketing 101

What exactly are the keywords?            Keywords are ideas and topics that define what your content is about. In terms of Search Engine Optimization (SEO), they're the words and phrases that searchers enter into search engines, also called " search queries ." If you boil everything on your page — all the images, video, copy, etc. — down to a simple words and phrases, those are your primary keywords. As a website owner and content creator, you want the keywords on your page to be relevant to what people are searching for so they have a better chance of finding your content among the results. Why are keywords important?                Keywords are important because they are the linchpin between what people are searching for and the content you are providing to fill that need. Your goal in ranking on search engines is to drive organic traffic to your site from the search engine result pages ( SERPs ),...

Social Media Marketing Social media marketing refers to extensive use of social networking sites like Facebook, Instagram and websites for promotion of different products and services. With the advent of social networking sites this became more popular. Most of the sites have built in data analytics tools which help them in tracking the reach and effectiveness of their advertisements. It provides an appropriate platform to target selective customers unlike the TV or newspaper ads where you don’t have any control on the audience you want to reach. Platforms: 1. Social Networking Websites Social networking websites provides a platform to connect different people from different parts of the world and make an online community. Information sharing has become so quick that good or bad news can spread throughout the world in a matter of seconds. This helps in gazing the effectiveness of an online marketing campaign quickly instead of waiting for days to ...