Digital Marketing 101

        Ever noticed how often it happens that you tend to spend more time on searching the right emoji in your messages, statuses and posts rather than on framing the sentence? Ever wondered how steadily these cute, yellow-tinted expressive faces are securing the places, the so-called punctuation used to take? These miniature everyday-things depicting icons have gradually led to the modern-day conversations traced back to the times when written communication primarily meant series of sketches and pictures delivering the message. The numbers indicate that pictorial content are more successful in establishing a  rapport with the viewer than textual content. Let’s have some fact check. Nearly 4 out every 10 Millennials would prefer to revert back to some cave painting-esque proto-language than bother to parse through a couple of sentences. Millennials not only form a major chunk of employable and bread-earning population but also most educa...

Traditional Marketing is the conventional mode of marketing that has been in use since the beginning of marketing and advertisements. This includes: Print Media (newspaper and magazines ads, newsletters, brochures and other printed material) Broadcast Media (TV and radio ads) Direct Mail (fliers, postcards, catalogs) Telemarketing Traditional Marketing boasts of proven techniques with high success rate, long standing initiatives that people are aware of and they have defined metrics to measure success. Digital Marketing focuses on using internet to drive creation of demand and satisfying the demand in new and innovative ways. This includes marketing efforts aimed at devices such as: Websites Social Networking Sites Content Marketing Banner Ads Google Ads Video Marketing Digital Marketing has led the way with cost-efficient methods of marketing, unprecedented audience reach and allowing direct response from the intended audience. To better understand digital m...

Weighing in at over an inch thick, this ‘beast’ is less of a book and more of a bible for the digital marketing world. Accordingly, this is not going to be your average book review because I didn’t read or evaluate it as I normally would, say, Seth Godin’s latest publication. In fact, I didn’t read it cover to cover. It’s not that type of book. eMarketing is a textbook, but not of the dusty, crusty variety (unlike most textbooks it’s well designed and easy on the eye). It is very up to date – this is the forth edition since 2008 – which is pretty admirable given digital marketing morphs and changes at a pretty rapid rate. eMarketing is comprehensive and a ‘must have’ for anyone wanting to gain a more thorough understand of digital marketing. It’s ‘required reading’ for people working in the digital space, and ‘recommended’ for those involved in advertising, PR, social media and other areas that are ‘touched’ by digital. Having this book on your desk as a reference t...